SEO in the Google Post Panda and Penguin Era
SEO in the Google post Panda and Penguin era has become a real challenge. Keyword rankings are bouncing all over the place, Google is sending out warnings about bad link usage and traffic is getting hit hard in many cases. So where do we go from here? What are the key areas to focus on?
Searchmetrics have produced a report from data analysed in February and March this year (2012) on ‘Which factors are relevant for a good ranking in Google search results’ -
… the question: “Which factors are relevant for a good ranking in Google search results?” With this study, from February and March 2012 data, we get closer to the answer based on an analysis of 10000 selected top-keywords, 300000 websites and millions of links, shares and tweets. This analysis compares potential ranking factors and thus website characteristics with corresponding Google rankings in both the UK and the U.S. by assessing their statistical correlation.
Their analysis shows how important building a strong Social presence has now become. A correctly built site is the foundation with well researched Keywords and a clean structure for the search engine spiders to be able to follow the content. Link building is still important but the focus has changed to Quality rather than Quantity. Building these links is now going to take a lot longer – the days of buying thousands of links is finished. Your best links now will come as part of the Social building. Get people interested in your content and following you and they will start referencing that content from their own sites. Cracking SEO in the Google Post Panda and Penguin Era is challenging however the data in this report at leasts gives a solid place to start from.