Ecommerce SEO Services
Proven SEO to increase eCommerce sales
CONTACT +44 (0)1932 807880
What I Work On
3 Reasons Why Your Ecommerce Site Needs Good SEO
What I Do
I work on Ecommerce sites of all types and sizes and specialize in sites built on Magento, WooCommerce and AspDotNetStorefront. All projects start with setting up and geting data from various SEO monitoring tools including Google Search Console and Google Analytics to understand how the site is currently configured. Time is then roughly divided across three main areas as below.
Site Structure Audit
Site structure is key to Search Engines understanding, crawling and indexing the website correctly. I use a number of different tools such as Screaming Frog, Netpeak Spider, URL Profiler and Deadlinkchecker to look at the site to produce a list of changes to be implemented.
Search Engine crawlers should be able to naturally crawl the pages and images that you want indexed. All other content such as duplicate content pages, broken pages and content that is not required to be in a search result page will all be removed from the search crawlers view.
Content Keyword Optimisation
Getting a good Keyword structure across the pages of a sites is essential for good rankings. I have built my own tool for doing this - Web Text Analyzer which does a deep analysis of a web page for the keyword.
I look for keywords the site is already ranking for using tools such as Ahrefs, SEMRush and Google Search Console. For new keyword research I use Competitor information from Ahrefs and SEMRush, use other tools such as SpyFu and KeywordSpy.
Identified Keywords can then be worked into the page using Web Text Analyzer to get optimal ranking.
External Link Audit
External links are essential to get Google rankings. Over time a website can often build up bad links that can harm rankings.
I use multiple tools such as Ahrefs, SEMRush, MajesticSEO and Google Seach Console to find links pointing to a site.
The only really safe way to audit links is to do this manually. None of the automatic tools are particularly safe and will often indentify perfectly good links as bad.
I will submit bad links to Google for disavowing.
Great work. We are reviewing and implementing all of your recommendations from the Site Audit as we move to a new platform. All your changes are working very well.
Very effective Keyword optimisation for both our brands and patterns. Acheived page one in Google for most of our major products over time.
Binaryone have done some great work for us in both helping our rankings and advising on building a new site and minimising ranking loss as we moved across. Helpful, skilful and would thoroughly recommend.